To celebrate the diverse ways Americans experience soccer, we launched a series of new soccer clubs reflecting the unique culture of the game in the U.S. To engage fans both on and off the field, we designed interactive games where everyone from die-hard supporters to casual followers could collect exclusive trading cards and join a club that resonates with them. We also crafted a line of collectible memorabilia, allowing fans to proudly display their connection to the sport, no matter how they engage with it. From limited-edition trading cards to club-inspired balls and jerseys, our collection empowered every fan to own a piece of the game and feel part of something bigger.