This was the world’s first live sports broadcast designed entirely for TikTok – an innovation in both format and fan experience. Shot in vertical video with native TikTok features like live chat, reactions, and polls, it gave fans a way to engage with the final like never before. Rather than just reformatting a TV broadcast for social, this production was fully bespoke for TikTok – from the multi-camera setup to presenters trained to interact in real time. Split-screen views, on-air graphics, and behind-the-scenes storytelling made the game feel social, immersive, and accessible – regardless of where fans were. This wasn’t just a new way to watch rugby. It was a new way to experience sport – social-first, mobile-first, and entertainment-led. In the lead-up to the Final, we launched teaser content, introduced players through episodic content with Sky Sport, and gained media attention around launching the world’s first TikTok broadcast. Sky Television even promoted the mobile-first stream during their own live TV broadcast – urging viewers to switch to TikTok. On match day, fans experienced the final like never before. Real-time commentary, live interaction, influencer watch-alongs, and giveaways brought energy and participation to a new peak. Even with the New Zealand Warriors – the country’s cherished rugby league team – and other men’s matches airing simultaneously, Aupiki broke through. This was more than an activation – it was a movement, powered by media partnerships, social storytelling, and a vision for fairer sport.