Yahoo Sports launched Yahoo Fantasy guillotine leagues in collaboration with Liquid Death, a killer fantasy football game where fans compete for survival every week. The game brings together the best-in-class Yahoo Fantasy football experience with several hilarious Liquid Death twists. Its logo features a Liquid Death-designed severed head. Fans can customize their fantasy team avatars with the head, which is available in 18 unique colorways. Each week, surviving fans can kick the eliminated team’s head through the uprights with a simple flick of the finger (paper football style). Meanwhile, teams that get the axe are booted out of the stadium and into eternity, with an opportunity to drown their sorrows with Liquid Death along the way. Liquid Death branding is embedded in areas such as league invitations, the draft loading screen, and the survival and elimination screens. To promote the new game, Liquid Death produced a signature viral video that features football fans sitting at a bar, watching a game, with their heads in guillotines. When something goes wrong with their fantasy football team, the fans experience the wrath of the guillotine.