In professional sports, contracts are full of performance demands, but almost never about rest. Corona Cero decided to change that. The Relaxation Clause is a groundbreaking addition to athlete sponsorship deals: a legally binding commitment to take time off. No press tours, no training obligations: just pure relaxation, often outdoors, reconnecting with nature. By partnering with world-class athletes from surfing, cycling, volleyball and more, Corona turned its brand promise of “relaxing outside” into a real-world action that protects mental health and celebrates balance. The campaign sparked global headlines, ignited conversations about well-being in sport, and set a new industry standard: winning isn’t just about working harder, it’s also about knowing when to rest.