Olympians are modern superheroes, yet often overlooked between Games. Alexis Ohanian set out to change that with Athlos—a first-of-its-kind all-women’s track meet offering the largest prize purse in women’s track history. We helped build the brand from the ground up, showcasing 35 of the world’s fastest women, creating original athlete documentaries, and driving buzz across social media. The event sold out in NYC, featured a Megan Thee Stallion performance, drew celebrity guests, and generated 22M+ impressions—cementing Athlos as a history-making new franchise for women’s sport.