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Shortlist Award
Project: Race The Base Announcement
NASCAR
United States
2025
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Entrant Company
NASCAR
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Social Media
Category
Social Video
To announce NASCAR’s first-ever race on the streets of Naval Base Coronado in 2026, we created a cinematic launch film with full-throttle energy. This was not just an event reveal but a cultural milestone that brought together two American institutions: NASCAR x the Navy. In the film, a select group of NASCAR drivers are summoned to the base and pushed through a series of high-intensity drills, to prove they have what it takes to race on the base. The result was an epic announcement that blended sport, service, and showmanship while setting the stage for a once-in-a-generation moment in motorsport history.
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