DoorDash and the New York Knicks teamed up to create The Brunson, a content series set out to crown New York’s favorite point guard with the ultimate New York City honor: His own sandwich. Three iconic NYC sandwich shops created their versions, and Jalen Brunson and Action Bronson teamed up to officially select The Brunson. Then, food personality Cugine gave New York its first taste of victory. The winning sandwich was made available on DoorDash, turning a social-first series into a real-world New York experience.