Shortlist
Award
YES 'CERS
Indiana Pacers
United States
2025
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Entrant Company
Pacers Sports & Entertainment
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Integrated
Category
Integrated
Yes 'Cers was created for Pacers fans, by Pacers fans. Developed entirely in-house, this playoff campaign harnessed the momentum of the Indiana Pacers’ historic NBA Finals run. Inspired by the timely slang “Yes Sir” and the team’s nickname “Cers,” the campaign became a unifying chant that electrified the fanbase and captured the pride of Pacers Nation.
Credits
Team
Pacers Sports & Entertainment
Indianapolis
Team
Indiana Pacers
Indianapolis
Team
Indiana Pacers
Indianapolis
Duplicate statues available now
Buy a Statue in
Integrated
to Celebrate Your Team
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