Allegra redefined what a sports partnership can be by teaming up with IndyCar champion Marcus Ericsson to launch The Allegra Pit Shop. Beyond the logos on the car, Allegra and Andretti co-created the first fan engagement of its kind, transforming split-second pit stops into interactive challenges. Fans had only moments to scan QR codes on the backs of the pit crew’s jumpsuits to win prizes, experience the clarity that Allegra delivers, and prove for themselves the power of 0% brain interference. Together, the partnership elevated Allegra from the allergy aisle into the heart of motorsport culture, turning sponsorship into proof of performance.