Bad Bunny’s most personal album, Debí Tirar Más Fotos, was launched in a way that celebrated Puerto Rico’s culture and pride. Instead of relying on traditional promotion, the campaign turned to the island’s most iconic street medium: the verdulero truck. These colorful produce trucks, famous for their loudspeakers and vendor calls, were transformed into moving sound systems, blasting the new album through the streets of San Juan, Madrid, Buenos Aires, and Santo Domingo. The result was a cultural spectacle that blended music with everyday life. Crowds gathered, reactions went viral, and a humble local tradition became the voice announcing the world’s #1 album.