Lap of Legends redefined sports entertainment by blending cutting-edge technology and storytelling to create the first-ever real-vs.-virtual Formula 1 race. Starring Logan Sargeant at the iconic Silverstone Circuit, the project brought to life augmented reality avatars of legendary F1 drivers who raced against Logan in real time. Powered by advanced AI and machine learning, the virtual competitors were designed using 45 years of historical race data and 42.3 million data points, ensuring their driving styles and strategies mirrored their real-world counterparts. Using real-time telemetry from Logan’s car, the digital avatars responded dynamically to his every move, creating an authentic and immersive race experience. The production captured this groundbreaking event with 28 unique camera angles—more than any F1 broadcast—providing viewers with an unprecedented perspective on the action. The film combined high-fidelity visuals, seamless AR integration, and cinematic storytelling to deliver an experience that was as exhilarating as it was innovative. Lap of Legends was not just a race; it was a spectacle that bridged the gap between the physical and digital worlds. By leveraging state-of-the-art technology, Michelob ULTRA created an immersive narrative that resonated with fans globally, setting a new benchmark for innovation in sports entertainment.