Entries in this medium are for conceptual work completed by students enrolled (full or part-time) in a recognized advertising or marketing trade school program or an accredited college or university. Entries are often ideas driven by a creative brief or course assignment.

See previous award winners here

Categories

• Artificial Intelligence – Entries in this category are for work that utilizes artificial intelligence, including, but not limited to, language processing, image recognition, virtual assistants, and recommendation engines. Entries should illustrate how AI was applied to solve a meaningful problem or enhance the creative idea.
  • Note: This category is not for work where AI was used only to generate campaign assets (video, images, copy, case studies) for the submission. Entries using AI solely as a production tool should be entered under the relevant category instead (e.g. Audio, Craft, Film, Print & Out of Home, etc.).
• Audio – Entries in this category include all types of creative audio content.
  • Media Note: 1 Execution Audio required for the Audio category.
• Branded Entertainment & Content – Entries in this category use forms of entertainment and/or content as a way to communicate a brand’s message or values to its target audience. This includes, but is not limited to, short films, docuseries, podcasts, original music, branded games, or social content series.
• Craft – Entries in this category include the technique and craft/skills used in the execution of Audio, Film, Digital/Mobile & Social Media, & Print and Out of Home content.
• Creative Use of Data – Entries in this category are for creative executions driven by specific data/insights. This includes but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Print, and Social Media executions.
• Creative Disruption – Entries in this category celebrate work that uses a specific media type in an especially original or unexpected way, challenging conventions and rethinking how the medium can be used to engage audiences. It recognizes bold, innovative approaches that shift norms, spark new possibilities, and redefine how marketing or advertising shows up in the world.
• Culture & Influence – Entries in this category celebrate creativity that shapes, reflects, or redefines culture and influences how people think, talk, and behave. This category honors work that authentically connects with communities, drives conversations, shifts social behaviors, and creates meaningful cultural impact – from popular culture moments to deep multicultural narratives and movements that challenge perceptions or inspire change.
• Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition.
• Digital/Mobile & Social Media – Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology, including work that utilizes social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.
• Environmental Health & Sustainability – Entries in this category are for work that uses creativity to highlight and/or address environmental health issues such as air/water pollution, deforestation, climate change and/or sustainability efforts. Entries include, but are not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.
• Experience/Activation – Entries in this category celebrate ideas that invite people to actively participate, interact, or engage with a brand or organization in a physical, digital, or otherwise participatory way. Entries should demonstrate how the activation or experience is central to the creative idea.
• Film – Entries in this category include all moving image advertising. This includes, but is not limited to: commercial television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
  • Media Note: 1 Execution Video required for the Film category.
• Health Equity – Entries in this category are for work that uses creativity to address issues of health inequity driven by socioeconomic status, education level, age, sex, disability, geographic location, race, sexual orientation, ethnicity or any other social, economic and/or environmental factor. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.
• Innovation – Entries in this category recognize innovative products, technologies, tools, and solutions that address a health need or meaningfully improve how people access, understand, manage, or experience health.
• Integrated – Entries in this category consist of a minimum of three advertisements utilizing three different media types in a strategic and integrated manner to drive success of the creative idea.
• Media – Entries in this category celebrate creative thinking around how, where, and when health communications reach people. Entries must demonstrate how the media idea was integral to the campaign’s success. This can include both traditional and non-traditional channels, including audio, digital, film, out of home, print, social, and others. Entries will be evaluated on the strategic and creative thinking behind the channel or context choice, rather than the channel type itself.
• Mental Health – Entries in this category are for work that uses creativity to implicitly or explicitly highlight and/or address mental health issues. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.
• Out of Home – Entries in this category consist of advertising that reaches the consumer while they are outside of the home.
  • Media Note: 1 Execution Image required for the Out of Home category.
• Partnerships & Collaborations – Entries in this category include creative executions, resulting from the joint efforts of two or more brands, individuals (including influencers and/or talent) and/or organizations.
• Patient & Caregiver Experience – Entries in this category honor creativity that improves the way patients and caregivers navigate, understand, and engage with healthcare. This medium celebrates ideas that enhance patient and/or caregiver journeys through education, support, adherence, empowerment, and community-building. This includes, but is not limited to, campaigns, platforms, services, or experiences that humanize healthcare, foster trust, and help patients and/or caregivers feel more connected and supported.
• Print – Entries in this category include work appearing in newspapers, magazines and similar press.
  • Media Note: 1 Execution Image required for the Print category.
• Women’s Health – Entries in this category are for work that uses creativity to highlight and/or address issues specific to women’s health across all life stages. This may include, but is not limited to: reproductive health, fertility, menstruation, pregnancy, maternal health, menopause, breast and gynecologic cancers, and gender-based disparities in care, research, or access. Entries include, but are not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• • • Cover Image (1)
    • Supporting Image (up to 20)

Optional Media

• • • Case Board (1)
    • Case Study Video (1)
    • Execution Image (20)
    • Execution Video (10)
    • Execution Audio (5)
    • Supporting Document (1)
    • URL (10)

For details on the specific media requirements please see the Media Requirements section.