---

AMSTERDAM, NETHERLANDS //  Lars Jorgensen was born in Denmark, and grew up amongst engineers and architects,which explains his passion for tinkering with anything from bicycle cranks and surfboards to what was once called advertising campaigns.

The first years of his career were spent in Copenhagen, followed by stops in Miami, Amsterdam and London before ending up in New York, where he spent 13 years as an Art and Creative Director, before returning to European soil as partner and ECD for Anomaly in Amsterdam.

Lars has created award-winning work for a brands like the NFL, Captain Morgan, Converse, Reebok, Johnnie Walker, The Wall Street Journal and Budweiser. A crafts person art heart, Lars loves the classic storytelling disciplines and stretching how they can creatively live across a plethora of new platforms. “An idea is only great, if it is seen, felt and experienced by people outside the circles of advertising”