SÃO PAULO, BRAZIL // With more than 25 years of experience in my career, I have worked with dozens of companies in PR and I´m passionate for it. I also developed strategies to position top brands in the market and building narratives, such as Accenture, Intel, Samsung Latam, Colgate and BHP Brazil – with B2B and B2C approaches. I worked most of my career in global agencies – Bursonformer BCW and Burson Marsteleller) and Golin – with global and multimarket clients in integrated projects, including social media, public affairs, aligned with marketing and advertising agencies teams. I´m a crisis management expert and led multidisciplinary teams with expertise in creative, design, content for integrated campaigns winning top awardsJatoba and Aberje) in Brazil.

With my support and leadership, when I worked at BCWformer Burson-Marsteller), the agency won Brazilian awards such as Jatoba, with clients as FordMustang launch), O BoticárioVR perfume), IntelWoman programmers), FedExblanked recycling). I was part of Jatoba jury in 2021 and Sabre Awards Latam in 2024.

Elaine graduated in Journalism and Social Communications by Metodista University and has a postgraduate degree in Market Communications, by ESPM University.