BURBANK, USA // As Senior Vice President, Creative Marketing for Disney Entertainment Television, Melissa King leads the team that develops and executes marketing campaigns for ABC shows and specials, across multiple platforms including print, on-air, radio and digital. She also oversees the Creative Marketing Production team that produces original shoots for ABC, Hulu, Onyx, Freeform and Disney Branded Television. King has led marketing creative for some of ABC’s most popular and successful programs including 9-1-1, Grey’s Anatomy, The Rookie, American Idol, CMA Awards, Jimmy Kimmel Live! and the Oscars. She recently collaborated with ESPN on a special campaign for the NBA Finals and NHL Stanley Cup Final.

Prior to Disney, King worked in New York at several cable networks including USA Network, Oxygen and Food Network.