SAN FRANCISCO, USA // Victoria helped form Ammunition in 2007, and as a leader for the industrial design group, she has been instrumental in cultivating one of the industry’s most awarded product design teams. Working with a broad range of companies from nascent startups to global brands, Victoria focuses on creating beautiful, iconic products that build businesses and define categories. She has created brand defining products for companies including Beats by Dre, Polaroid, Square and Williams-Sonoma, among others.

Prior to joining Ammunition, Victoria was an associate partner at Pentagram in San Francisco and the founder of industrial design consultancy, Automatic, Inc. She has also worked with leading design firms including IDEO and Montgomery Pfeifer.

Victoria graduated with a BFAA in industrial design from University of Illinois, Champaign-Urbana. She served as President of the Product Design Jury for the 2017 D&AD Awards, and as juror for the 2017 Fast Company Innovation by Design Awards and the IDSA IDEA Awards in 2013. Her work has been recognized by the Cooper Hewitt National Design Awards, Fast Company, IDEA, iF, and the Red Dot Design Awards.