EAST RUTHERFORD, USA // Nilay Shah, now in his 16th year with the Giants, is responsible for all marketing and brand initiatives. In his current role, Shah oversees strategy across digital and social media, influencer marketing, editorial, production, creative, events, and business communications.

Key projects to date include leading strategy behind the return of the Giants’ classic uniform, “Our Way” playoff campaign, and first-of-its-kind collaboration with Marvel.

Shah works closely with all revenue-generating functions of the business, including sponsorship and ticketing, to create and execute integrated platforms.

A native of Parsippany, N.J., and graduate of the New Jersey Institute of Technology, Shah resides in Montville, N.J.