QUEBEC, CANADA // In 2004, my friends and I founded the Quebec City agency of lg2. Since then, we’ve created a fun place to find great ideas. I’ve led my teams on many campaigns recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I’ve also been lucky enough to sit on numerous amazing juries including Cannes, the One Show and the Clios. Advertising became a part of me at 4 years old, when my dad brought home a storyboard for a TV spot. That passion continued to grow later at Cossette where I worked on General Motors, and McDonald’s. Now, I’m leading a group of many different talents who are solving all sorts of problems for the Quebec Health Ministry, Société de l’assurance automobile du Quebec, Canac Hardware, Domino’s, Ocean’s Spray and the Quebec dairy board. Contributing to the success of an independent agency which aims to create a positive impact has always made me feel proud. And I hope I will continue to create stuff the way I always have – with the heart of a 4-year-old.