Creative Effectiveness, Creative Use of Data, & Integrated
Paul Foster
Executive Creative Director
Atomic Matter
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Paul Foster

LONDON, UK // A specialist in healthcare advertising since 2010, Paul has worked as an Executive Creative Director in both Milan and London. This includes roles at Sudler (now VML), Saatchi Wellness and, most recently, BBH, where he helped build an award-winning healthcare division with clients across Europe and in the US.

Originally a copywriter on household consumer brands, Paul fell into healthcare almost by accident after taking a branding brief for Johnson & Johnson. He has since developed a passion for building pharma brands from scratch, creating fresh, convention-defying visual identities and creative campaigns that help brands launch with a bang.

A keen believer in developing and promoting exciting new talent, Paul has had roles judging Young Lions, organising and running digital workshops at Eurobest and mentoring healthcare and non-healthcare creatives.

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