LOS ANGELES, USA // Nikki Black is a Creative Director at Unfold who specializes in social strategy, activating fandoms, community building, and reaching niche audiences. They have led innovative creative executions and campaigns for brands including DC Comics, HBO Max, Netflix, Nickelodeon, Lifetime, ESPN+, and Paramount.

Nikki is passionate about reaching audiences from a place of authenticity and relatability, and placing real value on the power of making people feel seen. They employ a mix of leaning into community-specific sensibilities and making broader plays that appeal to new audiences to turn users into followers, followers into fans, and fans into communities.