BURBANK, USA // Melissa is an award-winning chief marketing officer with 25+ years of experience leading high-growth and turnaround operations in fast-paced competitive environments. Bell has spent decades marrying the art and science of marketing, with a particular focus on digital transformation, global brand strategy, and insight-led status quo disruption. Her experience spans multiple continents, having lived and held leadership positions in Australia, China, Singapore, Hong Kong, and the USA.

Joining 2K in 2018, she redefined the company’s marketing approach, leading with insights, building advanced digital tools and teams to deliver award-winning innovative marketing strategies aimed at building deeper connections to the players and communities, and successfully led the company’s global marketing efforts to drive brand growth, player engagement, and revenue.

A Board Member for Fast Company Executive and Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.), Adweek Woman Trailblazer, and a Brand Innovators Innovation honoree, Melissa is passionate about building diverse global teams, embracing futurist technology, and weaving compelling brand stories that resonate with consumers and pop culture, always advocating for innovation in marketing.

Prior to 2K, she held marketing leadership roles in notable companies, including Volkswagen Group, Jaguar, WPP, and Publicis.