PARK CITY, USA // Kate Johnson is Google’s Global Director of Integrated Brand, Content, Sports Partnerships. She is responsible for developing and executing the company’s strategic approach to sports and entertainment marketing partnerships across its many business verticals.
Prior to joining Google, Johnson served as Vice President of Global Partnership Marketing at Visa, where she oversaw the company’s global partnership portfolio, including its partnerships with the IOC, FIFA, the NFL, and culinary, fashion, and music verticals.
Johnson began her career in sports marketing at IMG’s Global Consulting Group, where she worked in New York, Vancouver, and London building and executing sponsorship marketing platforms for a variety of clients.
Johnson was named a 2024 WISE Woman of the Year for Sports & Entertainment Marketing. Kate has twice been recognized as one of the “Most Powerful Women in Sport” by Adweek in 2022 and 2017 and is a recipient of the 2017 Sports Business Journal 40 Under 40 Award and the 2017 Leaders Under 40 Award.
Johnson serves as an IOC Commission Member for Marketing and Digital Media. She is also a Trustee of the Women’s Sports Foundation and a board advisor for the University of Michigan’s Sports Management Program and Gatorade’s Women’s Advisory Board.
A former professional rower, Johnson competed in the 2004 Olympic Games in Athens, Greece, where she and her teammates won a silver medal. She is a 2004 Olympic medalist, a 2002 World Champion, and a former World Record holder.
Johnson graduated from the University of Michigan, where she was a three-time first-team All-American. She was inducted into the University of Michigan Hall of Honor in 2016.
In 2021, Johnson was diagnosed with metastatic breast cancer and is in active remission. She speaks openly about the positive impact being an athlete had on both her career and cancer journey.
Johnson is a mother to two active boys, Alex (14) and Brennan (5), and wife to an avid outdoorsman and physician, Jason. She and her family split their time between the San Francisco Bay Area and Park City, Utah.