LOS ANGELES, USA // Emma Wakely currently serves as Sports Partnerships Manager at Snap Inc. and oversees its relationships with sports broadcasters, leagues, and rights holders, including the NBA, MLB, Turner Sports, FIFA and many more. In this role, she focuses on strategy for several product and content partnerships and revenue initiatives to help partners engage new audiences, experiment with innovative forms of distribution, and achieve their business objectives.

In addition, Emma oversees Snapchat’s relationships with teams, sports creators, and athletes who use the platform to meet their fans, and the next generation of fans, where they are. Snapchat reaches a key fan base (over 75% of 13- to 34-year-olds in over 25 countries) that is hard to find on other platforms. Emma also manages international sports platform tentpole initiatives such as World Cups and Olympics.

Emma is a graduate of Loyola Marymount University with degrees in Economics and Film Production and resides in Los Angeles.