MADRID, SPAIN // Emiliano González De Pietri is Global Creative Partner, Global Brands at McCann Worldgroup, overseeing creative development across agencies, brands, and markets to cater to the network’s clients worldwide. He reports directly into McCann Worldgroup’s Worldwide CCO, Javier Campopiano.

Born in Milan, raised in Madrid, and schooled in New York, Emiliano has worked out of six countries and three continents. He joined McCann in 2021 as Spain CCO, helping Madrid become the second most awarded office in the network at Cannes Lions 2022. 

Prior to McCann, a successful eight-year stint at Grey, where he led offices across LATAM, North America, and Europe. At the WPP agency, he drove work globally for brands such as Pringles, GSK, Carlsberg, and Volvo. In 2022, over a year after his arrival in Madrid, he was named Spain’s Creative of the Year at El Ojo de Iberoamerica.

Emiliano is a Grand Prix and Glass Lion winner whose work has been recognized by all major awards shows, including 48 Cannes Lions.