BEIJING, CHINA // A graphic designer, born in Australia and based in Beijing for over a decade, Sally is the Chief Creative Officer at MetaDesign China, a creative brand consultancy and a member of Publicis Groupe.

Sally is a specialist in Brand identity design, and she has been involved in building and crafting some of China’s biggest and most iconic brands – Taobao, Didi, Jing-A, JML, Pernod Ricard as well as localizing global brands – Audi, VW for the Chinese market. Consistently, finding the balance of eastern and western sensibilities to create brands with longevity and engagement. Beyond China, she has created brands across various industries in Australia, the UAE, South Korea and leading the rebranding of award-winning Fiji Airways. Her work has received international recognition from RedDot, Cannes Lions, ReBrand and name a few.

Continually fascinated by the intersections of culture, creativity and business. She is obsessed about the big picture as well as crafting the details that make the design. Recognized as one of forty women to watch in the creative industries and as a Creative Leader for Greater China by Campaign Asia and Creative Director of the Year, Asia by Transform Awards.