Film Craft: Direction & Cinematography
Phoebe Smith
Managing Director
HELO
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Phoebe Smith

LONDON, UK // With over fifteen years working at the convergence of arts and commerce, my mission at HELO is to craft moving experiences that transcend conventional storytelling. Our team’s expertise in entertainment, technology, and design fuels our ability to solve and deliver outstanding creative. At the heart of my approach is a commitment to fostering an environment that mirrors our diverse perspectives, empowering us to generate work that resonates deeply with audiences.

At HELO, I’ve harnessed my competencies in creative industry and production to lead projects of significant scale and complexity. My role involves orchestrating live stunts, OOH, interactive, and film production – all aimed at creating impactful experiences. With a focus on creative and innovation, I guide our team to achieve pioneering results in experiential storytelling.

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