AMSTERDAM, NETHERLANDS // People know me as the creative entrepreneur. I take great pleasure in connecting unusual suspects, finding the most exciting niches for brands.

All with the goal of creating branded and brand-funded entertainment that people feel compelled to watch, seek out and share. Entertainment in which the brand is an integral feature of the story, using creativity that goes beyond branded communications to create authenticity that engages consumers.

For the past six years as Chief Creative Officer at Havas/Vivendi, I have built a new agency model that connects the worlds of media, creative, and entertainment.