BUENOS, ARGENTINA // Francisco is an advertising creative with over 20 years of both local and global experience. He has developed campaigns and strategies for an array of industries and brands, including Renault, Heineken, Apple, Coca-Cola, P&G, Mondelez, L’Oréal, American Express, and Disney, among others.

His professional journey began as a copywriter at The Community. He later moved to Del Campo Saatchi & Saatchi, Ogilvy Argentina, Saatchi & Saatchi Buenos Airesagain), and in 2017, he moved to Publicis Argentina where he served as ECD until joining Accenture Canvas, the global in-house agency, as ECD & Managing Director.

Over the years, his work has been awarded at numerous advertising festivals including Cannes Lions, CLIO, The One Show, D&AD, LIA, Eurobest, Andy Awards, Dubai Lynx, Golden Drum, Ojo de Iberoamérica, Círculo de Creatividad Argentina, El Sol, Antigua, FIAP, and Effie.

He has been invited as a juror at many major creativity festivals, including Cannes Lions twice.

In addition, Francisco served for several years as the Academic Director and a Professor at the Escuela Superior de Creativos Publicitarios, the most renowned school of advertising creatives in Latin America, where he taught Creativity and Copy.

He lives in Buenos Aires, where he wakes up very early in the morning to use the best of his talent to prepare breakfast for his two kids and wife.