Entries in this medium utilize a fusion of advertising and entertainment and/or editorial content as a way to communicate a brand’s message or values to its target audience.

See previous award winners in this medium here

Categories

• Athlete Storytelling – Entries in this category include all types of video advertising that focuses specifically on telling a story through an athlete.
• Audio – Entries in this category are for audio content that includes, but is not limited to, radio, podcasts, and downloadable and streaming content.
• Digital/Mobile – Entries in this category are for digital media that includes, but is not limited to, websites, social media, and applications.
• Diversity in Storytelling – Entries in this category include all types of video advertising that focuses specifically on telling a story through a diverse voice.
• Experience/Activation – Entries in this category include a themed activity, event, display, exhibit, live or virtual experience.
• Film (Scripted) – Entries in this category are for scripted video and film. This includes, but is not limited to, feature films, documentaries, short form, series, television, streaming content, etc.
• Film (Unscripted) – Entries in this category are for unscripted video and film. This includes, but is not limited to, feature films, documentaries, short form, series, television, streaming content, etc.
• Games – Entries in this category are for interactive games. This includes, but is not limited to, console, mobile, and web-based games.
• Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• User-Generated Content – Entries in this category include content that has been posted by fans or other users on online platforms including social media.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $675

Second Deadline: June 7th – July 25th: $800

Final Deadline: July 26th – September 5th: $875

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to, Branded Entertainment/Content, Design, Digital/Mobile, Direct, Experience/Activation, Fan Engagement, Film, Gameday Fan Experience, Out of Home, Partnerships & Sponsorships, Public Relations, and Social Media executions.

Note: Judging for this medium is weighted 50% on creativity and 50% on results.

Note: Creative Effectiveness is the only category you can enter work you entered into a different medium the previous year.

See previous award winners in this medium here

Categories

There are no categories in this medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $675

Second Deadline: June 7th – July 25th: $800

Final Deadline: July 26th – September 5th: $875

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions that originated from specific data/insights. This includes, but is not limited to, Branded Entertainment/Content, Design, Digital/Mobile, Direct, Experience/Activation, Fan Engagement, Film, Gameday Fan Experience, Out of Home, Partnerships & Sponsorships, Public Relations, and Social Media executions.

See previous award winners in this medium here

Categories

There are no categories in this medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize visual crafts that convey brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

See previous award winners in this medium here

Categories

• Apparel/Merchandise – Entries in this category are for the graphical and/or physical design of clothing, apparel, accessories, and merchandise.
• Brand Identity – Entries in this category are used to create or promote a company’s identity—primary, specialty, alternate, or otherwise—through the use of graphical elements, typography, colors, and logos. This can include, but is not limited to, a combination of: business cards, stationery, packaging, branded goods, social media, bumpers, show opens, and channel branding.
• Broadcast Graphics – Entries in this category are for individual graphics or graphics packages, made specifically for sports broadcasts. This can include, but is not limited to, linear, streaming/OTT, internet, etc.
• Collectibles – Entries in this category are for the graphical and/or physical design of physical and digital collectible products, including, but not limited to, trading cards, sneakers, NFTs, specialty items, memorabilia, fine art, etc.
• Event/Activation Design – Entries in this category are for the graphical and/or physical design of an event or activation.
• Graphics Package – Entries in this category are for any overall graphics package, whether for special events/activations or standard looks. This can include in-venue, online, print, or any combination of the above.
• Logo – Entries in this category are for the graphical design of a product, brand, or organization logo—primary, specialty, alternate, or otherwise.
• Mascot – Entries in this category are for the graphical and/or physical design of a mascot.
• Out of Home – Entries in this category are for the graphical and/or physical design of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, murals, building wraps, or transit advertising.
• Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
• Premium Items – Entries in this category are for the graphical and/or physical design of limited edition promotional items for a product or brand. This can include, but is not limited to, giveaways, sample goods, and brand merchandise that ran for a limited time period or had a specific quantity.
• Published/Printed Media – Entries in this category are for the graphical, photographic, and/or physical design of any published (digital or physical) print media that includes, but is not limited to, calendars, catalogs, brochures, custom inserts, season or special event tickets, direct mail, newspapers, magazines, and books.
• Social Media/Digital Graphics – Entries in this category are for standalone graphics, a series of graphics, or graphics packages, made specifically for sports or sports-related social media channels. These can be graphical, photographic, motion, animation, video, or any combination thereof.
• Special Build – Entries in this category are for the graphical and/or physical design of temporary installations meant to be seen or experienced for a limited period of time. This can include, but is not limited to, special large-scale builds, or small-scale builds such as Point-of-Purchase displays, standees, etc.
• Trophy/Statue – Entries in this category are for the graphical and/or physical design of a trophy or statue.
• Uniform/Jersey/Equipment – Entries in this category are for the graphical and/or physical design of a uniform, jersey, or athletic equipment—primary, specialty, alternate, or otherwise.
• Venue Design – Entries in this category are for the graphical and/or physical design of a venue or venue space. This can include, but is not limited to, arenas, stadiums, playing surfaces, premium suites, retail/concession spaces, lounges, and dining areas.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

See previous award winners in this medium here

Categories

• Apps – Entries in this category are for digital apps whose primary purpose is to provide an experience through its platform.
• Artificial Intelligence – Entries in this category are for various applications of artificial intelligence. This includes, but is not limited to language processing, image recognition, virtual assistants, recommendation engines, etc.
• Games – Entries in this category include interactive games that are developed to provide a user experience.
• Immersive/New Realities – Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes, but is not limited to, AR, VR, XR, MR, the Metaverse, etc.
• NFTs – Entries in this category are for NFTs specifically issued to support the marketing of and/or to amplify a sports brand, team, athlete, or media.
• Websites/Microsites – Entries in this category are for the collection of related web pages with the purpose of promoting or providing a specific product or experience.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here

Categories

• Audio – Entries in this category include all types of creative audio content.
• Digital/Mobile – Entries in this category include any direct digital media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to, apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, and microsites/websites.
• Film – Entries in this category include all video used for the purpose of direct and includes, but is not limited to, television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.
• Out of Home – Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to, ambient, billboards, posters, murals, building wraps, transit advertising, and mixed campaigns.
• Print/Mail – Entries in this category are for the direct printed materials and includes, but is not limited to, calendars, catalogs, brochures, dimensional mail, flat mail, season ticket packages, and magazine & newspaper print advertising.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for advertising that focuses on organized and competitive gaming. This includes gaming competitions between professional players, individually or as a team. This does NOT include traditional gaming that is not used in a form of a competition.

See previous award winners in this medium here

Categories

• Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.
• Experience/Activation – Entries in this category connect a brand and its target audience through an in-person or virtual experience, event, or activation.
• Fan Engagement – Entries in this category are for creative executions that focus on communicating and engaging with a sports fan, entire fan base, or community with the goal of creating a deeper connection, increasing ticket sales, or driving fan loyalty.
• Film – Entries in this category include all types of video advertising. This includes, but is not limited to, commercials.
• Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a brand and its target audience through an in-person or virtual experience, event, or activation.

See previous award winners in this medium here

Categories

• Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.
• Event/Activation – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
• Guerrilla – Entries in this category are for unique, engaging and thought-provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
• Immersive/New Realities – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to, physical, AR, VR, XR, MR, the Metaverse, and other tech-enabled experiences.
• Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• Use of Athlete/Talent/Influencer – Entries in this category use athletes, talent, or influencers to connect a brand and its target audience through an experience or activation.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions that communicate and engage with a sports fan, entire fan base, or community, with the goal of creating a deeper connection, increasing ticket sales, and/or driving fan loyalty.

See previous award winners in this medium here

Categories

• Branded Entertainment/Content – Entries in this category utilize a fusion of advertising and entertainment and/or editorial content as a way to communicate a brand’s message or values to its target audience.
• Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.
• Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.
• Experience/Activation – Entries in this category connect a brand and its target audience through an in-person or virtual experience, event, or activation.
• Film – Entries in this category include all types of video advertising. This includes, but is not limited to, commercials.
• Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
• Social Good – Entries in this category focus on creating awareness for a cause.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• Use of Athlete/Talent/Influencer – Entries in this category use athletes, talent, or influencers to engage with sports fans, fan bases, and/or communities.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all moving image advertising. This includes, but is not limited to, commercial television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.

See previous award winners in this medium here

Categories

• 30 Seconds and Under – Entries in this category are thirty [30] seconds and under.
• 31 Seconds to 60 Seconds – Entries in this category are between thirty-one [31] seconds and sixty [60] seconds.
• 61 Seconds to 5 Minutes – Entries in this category are between sixty-one [61] seconds and five [5] minutes.
• 5 Minutes and Over – Entries in this category are five [5] minutes and over.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Image (1)
• Case Board (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of all moving image advertising. This includes, but is not limited to, commercial television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.

See previous award winners in this medium here

Categories

• Animation – Entries in this category include the technique of manipulating images, figures, and/or text frame by frame. This includes, but is not limited to, stop motion, motion graphics, 2D animation, 3D animation, etc.
• Cinematography – Entries in this category are for the art, process, or job of filming motion-picture photography.
• Copywriting – Entries in this category are for the writing of copy.
• Direction – Entries in this category are for the completed vision of the director and the work’s ability to exhibit creativity and innovation.
• Editing – Entries in this category are for the use of art, technique, and practice of assembling shots into a coherent sequence.
• Music – Entries in this category may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.
• Visual Effects – Entries in this category are for the processes by which imagery is created and/or manipulated outside the context of a live action shot.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Image (1)
• Case Board (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium occur in-venue during a live sporting event and enhance the experience of fans in attendance. These can be recurring, one-time, or anything in between.

See previous award winners in this medium here

Categories

• Comprehensive Game Presentation – Entries in this category are for the overall end-to-end game presentation. This includes, but is not limited to, pre-game, in-game, and post-game elements, such as giveaways, show opens, hype videos, graphic packages, entertainment, mascots, music, lighting, etc.
• Comprehensive Show Open – Entries in this category are for the entirety of a show open production. This includes, but is not limited to, pre-produced and live video and other on-screen elements, music, lighting, graphics, talent, etc.
• Digital/Mobile Fan Engagement – Entries in this category are for any digital technology that is used to provide or enhance the fan experience in-venue.
• Food & Beverage/Concessions – Entries in this category are for any food, beverage, or other menu item.
• Graphics Package – Entries in this category are for any overall graphics package, whether for special events/activations or standard looks. This can include graphics on the primary, secondary, and other screens or surfaces.
• Hype Video – Entries in this category are for any pre-produced video played with the purpose to generally get fans excited. This includes, but is not limited to, show opens, team/player introductions, rally videos, mascot videos, crowd pump up videos, PSAs, etc.
• In-Game – Entries in this category are for any fan-facing experience during a game. This includes, but is not limited to, fan contests and games, on-screen fan engagement, activations, etc.
• Post-Game – Entries in this category are for any fan-facing experience after a game.
• Pre-Game – Entries in this category are for any fan-facing experience before a game.
• Premium Item – Entries in this category are for any premium item available at a game. This includes, but is not limited to, giveaway items, limited-edition specialty items, etc.
• Specialty Apparel/Merchandise – Entries in this category are for any apparel or merchandise sold in-venue.
• Specialty Jersey/Uniform – Entries in this category are for any specially designed or themed jerseys or uniforms worn by the teams participating in the live game.
• Theme Night – Entries in this category are for any gameday experience consisting of a special theme that is weaved throughout the entirety of the event. Elements of a theme night can include, but are not limited to, specialty identity and/or jerseys, giveaways, social media/brand takeovers, in-game entertainment, etc.
• Use of Athlete – Entries in this category are for any gameday experience involving athletes.
• Use of Talent/Influencer – Entries in this category are for any gameday experience involving talent or influencers.
• Use of Lighting – Entries in this category are for the utilization of lighting to enhance the gameday fan experience.
• Use of Mascot – Entries in this category are for the utilization of mascots to enhance the gameday fan experience.
• Use of Music/Sound – Entries in this category are for the utilization of music or sound to enhance the gameday fan experience.
• Use of Partner or Sponsor – Entries in this category are for any gameday experience involving a partner or sponsor brands, individuals, and/or organizations.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $300

Second Deadline: June 7th – July 25th: $350

Final Deadline: July 26th – September 5th: $400

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner.

See previous award winners in this medium here

Categories

• Branded Entertainment/Content – Entries in this category utilize a fusion of advertising and entertainment and/or editorial content as a way to communicate a brand’s message or values to its target audience.
• Design – Entries in this category utilize visual crafts that convey brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.
• Digital/Mobile – Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.
• Direct – Entries in this category are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.
• Esports – Entries in this category are for advertising that focuses on organized and competitive gaming. This includes gaming competitions between professional players, individually or as a team. This does NOT include traditional gaming that is not used in a form of a competition.
• Experience/Activation – Entries in this category connect a brand and its target audience through an in-person or virtual experience, event, or activation.
• Fan Engagement – Entries in this category are for creative executions that communicate and engage with a sports fan, entire fan base, or community with the goal of creating a deeper connection, increasing ticket sales, or driving fan loyalty.
• Film – Entries in this category include all moving image advertising. This includes, but is not limited to, commercial television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.
• Film Craft – Entries in this category include technique and craft/skills used in the execution of film content.
• Gameday Fan Experience – Entries in this category enhance the experience of fans in attendance at a sporting event. This can be a recurring experience, one-time experience, or anything in between.
• Out of Home – Entries in this category consist of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, murals, building wraps, or transit advertising.
• Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
• Product Innovation – Entries in this category are for innovative new products or new features that create or promote a brand, organization, or experience.
• Public Relations – Entries in this category include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage. This includes community/fundraising events, press/influencer kits and collateral, etc.
• Social Good – Entries in this category focus on creating awareness for a cause.
  We recommend entrants highlight the following when submitting into Social Good:
  – What is the mission of the organization, foundation, or cause?
  – What are the objectives of this piece?
  – Please elaborate if this piece is a part of a larger campaign or initiative.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.
• Sports Betting – Entries in this category are for any sports betting advertising which includes, but is not limited to, daily fantasy sports and online sportsbooks.
• Other – Entries in this category are for work that is not defined by any of the available categories.
  Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of a minimum of three advertisements utilizing at least three of the following media types: Branded Entertainment/Content, Design, Digital/Mobile, Direct, Experience/Activation, Fan Engagement, Film, Gameday Fan Experience, Innovation, Out of Home, Partnerships & Sponsorships, Public Relations, and Social Media.

See previous award winners in this medium here

Categories

There are no categories in this medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $875

Second Deadline: June 7th – July 25th: $1,000

Final Deadline: July 26th – September 5th: $1,075

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, murals, building wraps, or transit advertising.

See previous award winners in this medium here

Categories

• Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
• Billboard/Banner/Wrap – Entries in this category are large outdoor executions that may include printed, digital, 3D, or mechanical billboards, banners, and wraps.
• Digital – Entries in this category include all single outdoor digital executions. This includes motion posters & digital bus shelters.
• Mural – Entries in this category are for graphic artwork that is painted or applied directly to a wall or building.
• Poster – Entries in this category are outdoor or indoor executions typically designed to be attached to a wall or other vertical surface.
• Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single promotion.
• Transit – Entries in this category are for promotions placed on or in anything that moves, such as buses, subway cars, trains, trucks, and taxis.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475 (Single) / $725 (Campaign)

Second Deadline: June 7th – July 25th: $600 (Single) / $900 (Campaign)

Final Deadline: July 26th – September 5th: $675 (Single) / $1,025 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

* Takeover category allows up to 10 Execution Images

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.

See previous award winners in this medium here

Categories

• Athlete – Entries in this category are for partnership or sponsorship executions that utilize athletes.
• Brand – Entries in this category are for partnership or sponsorship executions between two or more brands.
• Brand x Media – Entries in this category are for partnership or sponsorship executions between one or multiple brands and media brands.
• Brand x Team/League – Entries in this category are for partnership or sponsorship executions between one or multiple brands and/or teams or leagues.
• Media x Team/League – Entries in this category are for partnership or sponsorship executions between teams and/or leagues and media brands.
• Name, Image, and Likeness (NIL) – Entries in this category are for partnership or sponsorship executions that utilize amateur or collegiate athletes.
• Talent/Influencer – Entries in this category are for partnership or sponsorship executions that utilize talent or influencers.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage. This includes community/fundraising events, press/influencer kits and collateral, etc.

See previous award winners in this medium here

Categories

• Cause-Related – Entries in this category focus on creating awareness for a cause.
• Corporate Image – Entries in this category deal with the generally accepted image of what an organization stands for and how it is perceived by the public.
• Event/Activation/Stunt – Entries in this category promote an event, activation, or stunt specifically designed to deliver a message, introduce a new product, or create interest in a topic, product, or service.
• Launch/Relaunch/Rebrand – Entries in this category are for the launch, relaunch, or rebrand of an organization, product, or service.
• Real-Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
• Use of Athlete/Talent/Influencer – Entries in this category use athletes, talent, or influencers to increase engagement and drive brand awareness to reach a specific audience.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

Entries in this medium focus on creating awareness for a cause.

We recommend entrants highlight the following when submitting into Social Good:
– What is the mission of the organization, foundation, or cause?
– What are the objectives of this piece?
– Please elaborate if this piece is a part of a larger campaign or initiative.

See previous award winners in this medium here

Categories

There are no categories in this medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

See previous award winners in this medium here

Categories

• Multi-Platform – Entries in this category are for social executions that utilize multiple social media platforms. This includes, but is not limited to, Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X, Threads, etc.
• Real-Time Response – Entries in this category are for work that utilize social platforms to respond to a major event, current public issue, or any other real-time event in a timely manner.
• Single-Platform – Entries in this category are for social executions that utilize a single social media platform. This includes, but is not limited to, Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X, Threads, etc.
• Social Post – Entries in this category are for a single post created for a social media platform. Note: This does not include Social Videos.
• Social Video – Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This can include livestream videos. Note: This does not include Social Posts without video.
• Use of Athlete Talent/Influencer – Entries in this category are for social content that utilize athletes, talent, or influencers across one or multiple social platforms.
• User-Generated Content – Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Social Post: Required Media: Execution Image (1)

Social Video: Required Media: Execution Image (1)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

Social Post: Optional Media: Case Board (1), Execution Video (1), Case Study Video (1), Execution Audio (1), Supporting PDF (1)

Social Video: Optional Media: Case Board (1), Execution Video (1), Case Study Video (1), Execution Audio (1), Supporting PDF (1)

Entries in this medium are for any sports betting advertising which includes, but is not limited to, daily fantasy sports and online sportsbooks.

See previous award winners in this medium here

Categories

• Apps – Entries in this category are for apps whose primary purpose is to promote a particular product or service.
• Experience/Activation – Entries in this category connect a brand and its target audience through an in-person or virtual experience, event, or activation.
• Fan Engagement – Entries in this category are for creative executions that focus on communicating and engaging with a sports fan, entire fan base, or community with the goal of creating a deeper connection, increasing ticket sales, or driving fan loyalty.
• Film – Entries in this category include all types of video advertising. This includes, but is not limited to, commercials.
• Out of Home – Entries in this category consist of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, ambient, billboards, posters, murals, building wraps, transit advertising, and mixed campaigns.
• Partnerships & Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
• Public Relations – Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.
• Other – Entries in this category are for work that is not defined by any of the available categories. Note: So that jurors can judge this work appropriately, you must be specific in your “Other” category description, and it must be appropriate for the medium.

Entry Fees: 

First Deadline: April 22nd – June 6th: $475

Second Deadline: June 7th – July 25th: $600

Final Deadline: July 26th – September 5th: $675

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

Entries in this medium utilize visual crafts that convey brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a brand and its target audience through an in-person or virtual experience, event, or activation.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all moving image advertising. This includes, but is not limited to, commercial television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Image (1)
• Case Board (1)
• Supporting PDF (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of a minimum of three advertisements utilizing at least three of the following media types: Branded Entertainment/Content, Design, Digital/Mobile, Direct, Experience/Activation, Fan Engagement, Film, Gameday Fan Experience, Innovation, Out of Home, Partnerships & Sponsorships, Public Relations, and Social Media.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, murals, building wraps, or transit advertising.

Categories

There are no categories in this medium.

Entry Fees: $50 (Single) / $75 (Campaign)

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is not eligible for mixed campaign entries.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (1)
• Case Board (1)
• Case Study Video (1)
• Supporting PDF (1)
• URL (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

Categories

There are no categories in this medium.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Execution Video (up to 10)
• Case Board (1)
• Case Study Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 5)

For details on the specific media requirements please see the Media Requirements section.