Experience/Activation, Esports, and Sports Betting
Nuvia Guzman 
SVP, Experiential
Octagon
Share:
Facebook Linkedin X
Nuvia Guzman 

CHICAGO, USA // As Senior Vice President at Octagon, Nuvia leads the strategic planning, development, and execution of global marketing programs and events for top-tier clients. With nearly two decades of experience driving impact for Fortune 500 brands, she has led some of the agency’s most ambitious global initiatives. From orchestrating Coca-Cola’s FIFA World Cup™ Trophy Tour—bringing the trophy to 51 countries in 2022—to executing Delta Air Lines’ premium hospitality experiences at the Paris 2024 Olympic Games, Nuvia consistently exceeds client expectations.

Energetic and passionate about bringing ideas to life, she thrives on new challenges and delivering world-class experiences for clients at the biggest sporting events in the world. Throughout her 12-year tenure at Octagon, Nuvia has worked across a diverse portfolio of clients including Coca-Cola, Delta Air Lines, The Home Depot, and Anheuser-Busch. Most recently, Nuvia was recognized in Sports Business Journals’ Forty under 40 class of 2025. 

Nominate a Juror
Do you know a creative superstar qualified to join our panel of industry experts?
Nominate