SANTA MONICA, USA // Josie Brown is the SVP, Brand, Marketing, and Content at Team Liquid, where she leads a 90-person global division spanning content, campaigns, and fan engagement. Under her direction, Team Liquid connects with a fanbase of over 20 million and redefines what it means to build a lifestyle brand through esports—crafting work for one of the most-watched pro-sports teams in the world. She’s spent her career navigating the edges of culture and commerce—launching hardware at Apple and Microsoft, reimagining fandom at Hulu, and shaping creative work across dozens of industries. Her approach blends the instincts of a creative director with the stubborn curiosity of an anthropologist. She believes in the power of pop culture, fan behavior, and big emotion to move markets—and that great marketing doesn’t whisper; it chants. Her unshakable thesis: if you want to matter, make meaning.