LOS ANGELES, USA // Jamal Henderson is the Head of Sports, Culture, and Branded Entertainment at Fulwell Entertainment. Before merging with Fulwell 73, Henderson acted as the Chief Content Officer for The SpringHill Company, the Emmy Awardwinning entertainment development and production company founded by LeBron James and Maverick Carter. Under Henderson’s leadership, the studio team develops and produces high-quality sports and culture driving television, film, audio and theatrical releases with the biggest content creators, networks, streamers, brands, and platforms in the world. Henderson also oversees Fulwell’s Branded Entertainment team, partnering with some of the world’s leading brands to integrate their identity, messaging, and products into Fulwell’s content in authentic, engaging, and audience-first ways.

After joining SpringHill in 2015, Henderson spearheaded numerous acclaimed and awardwinning projects, including Starting 5, Space Jam: A New Legacy, Top Boy, On the Rise: Juju Watkins, Self Made: Inspired by the Life of Madam C.J. Walker, The Wall, and The First One with DJ Khaled, among many others. Prior to joining SpringHill, Henderson held roles at PepsiCo and Deloitte respectively. He received his BS from Cornell and MBA from the Kellogg School of Management.