NEW YORK CITY, USA // Madison Raisch is a CLIO award-winning sports Creative Director and illustrator with a deep focus on professional sports branding. She currently serves as the Creative Director at the National Women’s Soccer League, where she leads the league’s in-house team across all visual and brand initiatives. Most recently, she directed the identity for the 2024 NWSL Championship, hosted in the Bay Area at PayPal Park in San Jose, California.

Across two decades, Madison has designed high-impact team and event identities for the NFL, MLB, and NHL -including the Super Bowl LVI cinematic logo, multiple World Series and MLB All-Star Game identities, and a decade of Winter Classic and NHL All-Star creative. Her franchise rebrands include the Toronto Blue Jays, Houston Astros, and the Miami Marlins under Derek Jeter’s ownership. In 2023, she collaborated with Tiffany & Co. to design the NWSL Championship, NWSL Shield and league MVP trophies.

Her illustration work has been featured in the NFL’s 100th season campaign, Super Bowl LVI official game program and ticket art, and has been recognized for its cultural depth including her post-9/11 documentation of New York, which is part of the permanent collection at the National 9/11 Memorial and Museum.
A respected voice in the design community, Madison has delivered two keynote talks for Brand New, sharing insights from her career shaping the visual legacy of American sports.