NEW YORK CITY, USA // As Chief Marketing & Communications Officer, Bettina Garibaldi leads the marketing, branding, and communication strategies to enhance visibility, reputation, and growth for the FIFA World Cup 2026™ New York New Jersey Host Committee. She plays a key role in shaping the region’s fan and community engagement efforts, ensuring the tournament’s excitement resonates with fans and communities alike. Garibaldi brings over 20 years of experience in public relations and integrated marketing, having previously served as Executive Vice President and Managing Director at Ketchum, where she led the agency’s Travel, Hospitality & Leisure practice. She has worked on previous FIFA World Cups, helping global brands maximize their impact on the world’s biggest stage.

Throughout her career, she has developed integrated campaigns for P&G, Frito-Lay, Unilever, Pfizer, and other leading organizations, driving high-impact storytelling and consumer engagement. With a diplomatic upbringing that shaped her global perspective, Garibaldi is originally from Argentina—home of the FIFA World Cup’s defending champions—and holds a Master’s in Corporate Communications from New York University.