HAMBURG, GERMANY // Michael Hülsbeck is a Creative Director at Accenture Song in Hamburg, with over a decade of experience in the advertising industry and a sharp focus on sports marketing. His career began at Jung von Matt/Sports, and since then, he has worked with some of the most iconic brands in the sports and lifestyle space – including adidas, Mercedes-Benz, Borussia Dortmund, bwin and Tipico. He has played a key role in crafting both national and global campaigns that resonate with audiences and fans alike.

His work has been recognized at major international award shows – but what drives him isn’t just the accolades. It’s the energy that happens when creative ideas meet cultural impact. When storytelling goes beyond marketing, and brands become something fans truly care about.