STOCKHOLM, SWEDEN // Nora Henriksson is Managing Director at Monks Nordics, where she creates compelling campaigns for global brands. Her genuine passion for sports and entertainment shapes her approach to advertising, and her path to the advertising industry was anything but conventional. Starting as a sports journalist in Sweden, Nora became one of the country’s most recognized sports voices, anchoring Premier League coverage for Canal+ and battling international media for player interviews at the FIFA World Cup. From live broadcasts to documentary filmmaking she developed a deep understanding of what truly engages audiences.

This connection to sports isn’t just professional. As a runner-up in the Swedish Championships in both Boxing and American Football, Nora knows firsthand the power of competition, teamwork, and pushing boundaries. Today, she’s transformed from covering the game to changing how brands play it.