SANTIAGO, CHILE // Aldo Pennacchiotti is the Chief Creative Officer and founder of Flor., an independent creative agency based in Chile. Prior to that, he spent three years leading Draftline, AB InBev’s in-house agency, turning it into the Independent Network Agency of the Year according to the country’s top industry ranking. He has worked with brands like Corona, Budweiser, and Stella Artois, developing campaigns for Stella’s sponsorships of Roland Garros, Wimbledon, and ATP Chile, as well as football activations with local beer brands. His work has been recognized at Clio, One Show, Webbys, El Ojo, Effie, among others. He has roots in Matanzas, a windswept Chilean beach with a harsh climate, where he practices kitesurfing—one of his greatest passions.