EAST RUTHERFORD, USA // Nilay Shah is a marketing and media professional with over 15+ years of experience leading strategy for a top ten most valuable sports franchise. Focus areas includes creating fully integrated campaigns and platforms tied to content development, sponsorship strategy, ticketing revenue and audience growth. Additional areas of focus include digital & social media strategy, performance marketing, branding and creative, and fan communications. Highly collaborative and proven leader who thrives in a high paced team-oriented environment.