NEW YORK CITY, USA // Talita Andrade is an award-winning brand marketing executive with 15 years of global experience leading iconic campaigns at the intersection of sports, entertainment, and culture. As VP of Marketing for FIFA & Olympics at Anheuser-Busch InBev, she spearheads the company’s marketing strategy for the FIFA World Cup 2026 and LA28, overseeing city takeovers, experiential activations, and hospitality. A passionate storyteller and strategic thinker, Talita served previously as VP of Creative & Content for Michelob ULTRA, leading Emmy-winning campaigns including Dreamcaster and McEnroe vs. McEnroe, multiple Super Bowl campaigns, and several campaigns for a portfolio of partnerships across the NBA, WNBA, PGA and beyond.

Globally, she has helped build mega platforms for Budweiser, Corona, and others, activating partnerships with FIFA, the Premier League, La Liga, WSL, and Tomorrowland. She has previously served as a jury member for the Clio Music in 2018.