DENVER, USA // Lauren Varnas is the Senior Director of Brand & Integrated Marketing Strategy at Hard Rock Digital, where she oversees the strategic development of Hard Rock Bet’s major brand campaigns and associated integrated marketing execution. When joining the organization over 4 years ago, Lauren was initially tasked with building Hard Rock Bet’s sponsorship portfolio from the ground up. Since then, Lauren has expanded her role to oversee brand & integrated marketing, insights, and product marketing, in addition to partnerships.

Prior to her 10-year professional career in Marketing, Lauren had a career in teaching in Baltimore, MD. Lauren earned her Bachelor of Science in Marketing and Finance from the University of Maryland and a Master of Science in Education from Johns Hopkins University. While originally from the East Coast, Lauren currently resides in Golden, Colorado.