LOS ANGELES, USA // Alyson Fishbein is an award-winning agency leader and social marketing powerhouse at MOCEAN, where she heads up all things entertainment—from Jurassic reboots to royal romances. She fell in love with social media nearly a decade ago at CBS News and has been building buzzy, fan-favorite campaigns ever since, with past stops at iHeartRadio, AwesomenessTV, Rachel Zoe Inc., and Trailer Park Group. She currently leads social accounts and campaigns for clients including Amazon, Universal, HBO, Hulu, Lionsgate, and Focus Features. Some of her all-time favorite projects? Jurassic World Rebirth, The Penguin, Twisters, The Gilded Age, Red, White & Royal Blue, and Elvis. When she’s not helping to craft iconic internet moments, Alyson lives in Los Angeles with her husband JJ, their dog Bowie (her first baby), and their newest (and cutest) addition—baby girl Lily. Motherhood may be her newest role, but like everything else, she’s owning it with equal parts hustle, heart, and humor.