LOS ANGELES, USA // Yadira Noelle Harrison is a creative leader and a marketing rule-breaker. For nearly 20 years, she has orchestrated marketing strategy and execution for iconic and groundbreaking events, while also forging partnerships and developing innovative concepts for content, social media and programming. Yadira is a co-founder of Verb, a brand experience agency, developing brand experiences, partnerships, campaigns and proprietary platforms for brands such as Airbnb, HBO, FX, Lyft, Amazon Prime, Netflix and the NBA. She has been featured in Ad Age, Entrepreneur Magazine, The Wall Street Journal and Campaign US, and recognized as one of Inc. Female Founders 250, an honoree for Adweek Creative 100 and is a She Runs It 2024 Game-Changers. Under her dynamic leadership, alongside her longtime business partner Shannon Jones, Verb has been recognized as the 2024 A-List Experiential Marketing Agency of the year and shortlisted as a 2024 Campaign US Agency of the year. Additionally, their team soared to the top of the 2023 Inc. 5000 fastest growing agencies list with a repeat appearance in 2024.

Before launching Verb, Yadira was the Vice President at Civic Entertainment Group, spearheading standout activations for Airbnb and eBay, including the iconic Airbnb Haus @ Sundance Film Festival and On The Run with eBay Motors. Previously, she led the Advertising & Partnership Marketing team at Macy’s Parade & Entertainment Group where she boldly pushed for digital and social integration, fresh art direction and innovative large-scale promotional ideas to expand Macy’s brand equity to new heights with their annual events. Yadira is originally from Arlington, Texas and now resides in Los Angeles. She is also a proud alumni of Syracuse University, an obnoxious lover of Formula 1 and a karaoke assassin. (No really, she was once told she performed Bruno Mars better than Bruno Mars, LOL).