LONDON, UK // Lucrecia is a visionary filmmaker and photographer whose bold, emotionally-charged work has garnered acclaim across both the music and commercial worlds. Originally from Buenos Aires and now based between London and Los Angeles, she brings a globally attuned sensibility to everything she creates. A four-time UKMVA nominee—winning Best Pop Newcomer and earning a coveted Best Director nod— Lucrecia’s career is defined by her hyper-real aesthetic, powerful character work, and vividly immersive storytelling. Her visual language is both cinematic and subversive: intimate yet stylized, emotional yet meticulously composed. She has been recognized by the Kinsale Sharks, Creative Circle, Ciclope, 1.4 Awards, and Cannes YDA, affirming her status as one of the most distinctive voices in contemporary filmmaking. Whether crafting a surreal music video or an arresting branded campaign, Lucrecia continues to blur the line between art and commerce—always chasing the emotional core with elegance, grit, and a striking visual punch.