NEW YORK CITY, USA // Driven by a passion for championing artists and creatives, James Armstrong focuses on placing and licensing Sony’s catalog in advertising and branded content while building meaningful connections through marketing initiatives. His work spans award-winning campaigns for global brands including Google, Nike, General Motors, Beats by Dre, Sonos, Bose, and across the fashion and beauty space with Dries Van Noten, Rabanne, Carolina Herrera, Saint Laurent, MAC, Sephora, among others. Highlights include reviving Empire of the Sun’s Walking on a Dream with Honda’s “Dreamer,” which pushed the track to platinum status in the U.S., and serving as music and talent consultant on Unbanned: The Legend of AJ1, honored at both the Clios and Cannes Lions. While the past has been fruitful, James’ focus is always on what’s next.