SAO PAULO, BRAZIL // Lucas Sfair is the founder and Head of Audio at Bumblebeat. With a background as an indie songwriter and years in creative direction, his work bridges music and sound design with a focus on storytelling. His projects have been recognized with over 90 Cannes Lions, including 5 Grand Prix— one of them specifically in Audio. A member of the Recording Academy, Lucas has served as a juror at festivals like Cannes Lions and Clio, and was Jury President at the LIA. He also contributed to the only campaign ever awarded a Yellow Pencil for Original Composition by D&AD. Over the years, he has worked on campaigns for brands such as Nike, Amazon, Google, TikTok, Disney+, and Warner, and collaborated with artists like Fatboy Slim, Milton Nascimento, and Run DMC.