LOS ANGELES, USA // As the SVP of creative synch, Kat focuses on connecting music with creative partners, particularly focusing on advertisements, promos and marketing campaigns as well as overseeing the LA Creative Synch team. She believes in the power of a good song and works to strategize and create exciting opportunities for the writers on the Kobalt roster. She has been an integral member of the team since 2014 and has helped significantly grow the synch ad revenue business year over year for the Kobalt catalog. Her recent work has included securing music in various campaigns for Toyota, Amazon, T-Mobile, Google, Hyundai, Starbucks and Apple (to name a few). Prior to joining Kobalt, Kat worked a tenured 9 years at Sony Music, focusing on synch for all labels under Sony Music Entertainment and landing placements for artists including Adele, John Legend, Foster the People, Elvis, and P!NK. She brings over 20 years’ experience and expertise to the creative synch landscape and continues to help strengthen and grow Kobalt’s synch footprint in the advertising and brand space.