NEW YORK CITY, USA // Rachel Rauch is a seasoned leader in strategic brand partnerships and commercial sync with over a decade of experience at the intersection of music, entertainment, and advertising. Currently serving as Vice President of Brand Partnerships & Commercial Sync at Atlantic Music Group, Rachel has spearheaded integrated campaigns across 200+ artists, negotiating high-impact deals with major brands. Her career spans top-tier agencies and music companies, including Publicis NY, Saatchi & Saatchi and Young & Rubicam, where she led music production and licensing efforts for global clients such as Citibank, Heineken, Walmart, Garnier and more.