HAMILTON, USA // Jamie Williams Cooper is Global Vice President of Brand PR & Influence at Bacardi, where she leads communications and cultural programs for some of the world’s most iconic spirits, including BACARDÍ rum, GREY GOOSE vodka, and PATRÓN tequila. Recognized by Billboard as one of its 2025 Power Players, Jamie has built a reputation for forging groundbreaking music partnerships that connect brands to culture in bold, authentic ways. She oversees a global team that has delivered some of the portfolio’s most significant music collaborations, ranging from the GRAMMYs to Live Nation festivals to PATRÓN’s Boiler Room series. Her leadership has also driven standout initiatives such as BACARDÍ rum’s multi-year global partnership with Camila Cabello and the award-winning Music Liberates Music platform, which champions underrepresented talent and explores the future of music innovation. With nearly two decades of experience in spirits and luxury communications, Jamie continues to deliver innovative, culture-shaping programs that embed Bacardi brands into the heart of music and the broader cultural zeitgeist.