SAN FRANCISCO, USA // Dan Radman leads Media and Connections planning for Visa North America and has led similar functions for some of the world’s biggest brands. Since joining Visa in 2016, Dan has helped guide Visa’s marketing efforts to create stronger connections with consumers and clients through media, creative, and culture. His work has leveraged massive sports platforms including the NFL, The Olympics, and FIFA World Cup, and has extended into cultural integrations through gaming, music, and fashion partnerships. Prior to his time at Visa, Dan led US Brand programs at Anheuser Busch for Bud Light and the Bud Light family of brands. Among his achievements was the execution of Bud Light’s 50/50/1 concert series, hosting 50 concerts, in all 50 states, on one day, the development of a streaming concert series from Bud Light Hotel at The Super Bowl, and oversite of the Whatever, USA experiential program.