BEVERLY HILLS, USA // Franz de los Reyes is the Head of Marketing at SALXCO, a division of Live Nation Entertainment. Franz oversees marketing operations and digital strategy for the management roster, including global superstars The Weeknd, Ty Dolla $ign, Metro Boomin, Brandy, Swae Lee, among other artists. Prior to joining SALXCO, Franz handled marketing and product management at Warner Records and Epic Records, as well as digital strategy at Def Jam Recordings. Franz is a graduate from SUNY Buffalo and has been recognized by Billboard in their annual R&B/Hip-Hop Power Players.